Variable Data Printed (VDP) personalized direct mail and Variable Data Communications (VDC) micro-sites

Now it’s personal! These programs feature engaging direct mail and HTML tactics personalized in text and graphics for increased relevance and performance.

Typical VDP/VDC programs net a 10%-15% response rate versus the industry direct mail average of 1%-2%. Vehicles contain a compelling call-to-action and pURL (personalized URL) that drive to personalized micro-sites offering varied utility based on job scope. D&R micro-sites can be as simple as an electronic reply card or can includes layers of content, survey questions, and more.

VDP/VDC programs represent smart integration of physical and virtual marketing tactics, are fast-to-market with only a 6-week production schedule, enable you to collect attitudinal data, leverage other approved assets, and provide opt-in for support and response metrics that can be monitored, tracked, and analyzed for future initiatives.

 

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