Strategic Approach

Looking for a way to maintain a presence and share with your loyalist writers? Trying to increase trial and adoption with a new target list? Or are you driving health care providers to your booth? D&R LATHIAN can help you meet all of your HCP business objectives.

Once that script is written, how do you make sure that patients and caregivers understand why they need to take their therapy as prescribed? D&R LATHIAN can help educate consumers ,starting at the point-of-care, and motivate them over time to refill and make healthy choices.

And D&R LATHIAN can also help keep your sales force on point, and empower your Reps so your promotional messages are consistently delivered.

We welcome the opportunity to meet with you to discuss your goals and challenges, so that we can develop strategic recommendations and a tactical communication and distribution plan that meets your objectives.

Each program D&R LATHIAN produces begins with the development of a customized Communications and Distribution Plan based on brand objectives and challenges. This Plan illustrates the timed deployment of tactics per targeted audiences, over the course of the program life cycle. Each plan indicates segmentation, points of integration, opt-in mechanisms, and program follow-up opportunities.