Patient/Caregiver Education and Support

Never before have consumers exercised as much control over almost every industry as they do now. People are more discriminating thanks to the information available to them via the Internet. But not all the information on the Web is accurate.

Thus, it’s even more imperative that pharmaceutical companies provide reliable educational information to consumers about their disease state or condition and the therapy their doctor has prescribed for them. That’s where we come in. D&R LATHIAN has been creating consumer-friendly kits and tools for the last 10 years. Physicians, patients, and caregivers appreciate the value in our materials as much as our clients do. How do we know? They reorder.

Patient Starter or Support Kits

Whether it’s kits that are distributed at the beginning of therapy or during the course of therapy in support of better education and adherence, we can help you. We not only take into account the educational content and supplies we need to include, but we also build our kits with the physician’s office real estate in mind. So kits are designed for dispensing units that can sit on a shelf or counter, adhere to a wall, or hang on the outside of the supply closet door. Kit packaging is selected to accommodate the brand identity and tonality, and the physical kit components. So kits can be boxes, foil pouches, zipper bags, tubes, or simple, discreet passport-style carriers.

Teach Me Tools

Consumers want our help understanding their disease state or condition, and why they need the medicine they’ve been prescribed. The PhRMA Code indicates that brands can really only offer health care providers educational support for their patients. Custom Teach Me Tools represent a smart way to provide doctors and nurses with in-office educational support for their patients and can be offered as fulfillment for participation in a D&R LATHIAN direct marketing program (or any NPP program you’re running).

Consumer Product Goods (CPG) Kits or Enrichment Packs

D&R LATHIAN offers a ‘next generation’ patient starter or support kit that provides all of the things that you would expect, but also includes brand-differentiating consumer product goods coupons relative to the disease state or condition. D&R has access to the top consumer product goods manufacturers in the country, representing over 40,000 brands in categories such as:

  • Apparel
  • Educational products
  • Electronics
  • Financial services
  • Food & beverages
  • Health & fitness
  • Publishing (books, magazines)
  • Retail pharmacies

CPG insertion fees paid to D&R by consumer product goods manufacturers can offset the production costs you normally would pay for your patient kit and ongoing support program.

Already have a kit in the works?

Not a problem. We also provide CPG coupons via what we call our Enrichment Packs, which is essentially a branded coupon carrier that is inserted into your existing patient starter or support kit.

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