D&R Marketing Results
No matter what your marketing challenge is, D&R can improve campaign effectiveness.
Challenge:
Launch product seeks to accelerate awareness and market share.
Solution:
Multi-wave dimensional and flat direct mail campaigne 10,000 targeted physicians.
Results:
15.7% Total Response Rate
7.5% [Box};
6.0% [Flat]
2.2% [Both]
3 to 1 ROI
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