Multisensory Vehicles

These compelling custom tactics include interactive mechanics and engaging light, sound, scent, and tactile components.

“When consumers recall more than one sensory impression that a product has conveyed, brand loyalty is around 60%.”
Bihler J. Expressis Verbis; MAN Roland Druckmaschinen AG; 2007

“Learning can be enhanced by stimulation of the senses – especially visuals. If multiple senses are stimulated, greater learning takes place.”
Laird D. Sensory Stimulation Theory; 1985

“By engaging all five senses in the merchandising experience, you create a memory that hooks positively into your customer’s emotional bank.”
Syverson A. Sensory Merchandising; 2006

 


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