High-impact Direct Mail + QR Codes

D&R LATHIAN QR (Quick Response) Code programs represent a persuasive, fast, and effective way to bridge from high-impact mail to an online asset that your target audience – professionals and consumers – can access via their smartphone (Blackberry, iPhone, Android, etc).

A full 72% of US physicians now use smartphones, according to Manhattan Research’s Taking the Pulse report, which tracks physician adoption rates of various information technologies. QR Code programs present both a physical and virtual opportunity for targeted health care providers to connect with your brand. Your targets can link immediately from a mailer to your professional or consumer Web site, a D&R LATHIAN electronic reply micro-site, a mobile-platform eDetail, your MOA, KOL, or patient case study videos, or your Epocrates content, with just a click of their smartphone camera!

Typical engagement rates run between 8% and 20%, though rates have been as high as 48% based on content and offer.

Ready to QR with D&R?

 

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