Monday, November 15 2010 | Author: Sean Hartigan

43rd Annual NJ Ad Club: D&R LATHIAN takes home 1st and 2nd Place Awards for Direct Marketing Campaign

The NJ Advertising Club - the state’s oldest and largest group of combined members in the advertising, marketing communications, public relations and media sectors - recently celebrated the 43rd annual Jersey Awards recognizing the best creative talent in the Garden State.

The awards dinner was attended by some 250 professionals at the prestigious Chart House in Weehawken, NJ. This year's award theme was Creative Power, and we're very proud to announce that the committee of leading client and agency judges, bestowed the first and second place awards for Direct Marketing Campaign to D&R Communications!

D&R LATHIAN received these awards for our strategic and creative work on the DUREZOL® and PATANASE® campaigns. Both eye care therapies are manufactured by  Alcon Laboratories, pioneers in surgical, pharmaceutical and vision care products.

D&R LATHIAN's work was judged against big name agencies and clients, so we're thrilled that our agency was acknowledged for its creative power, beating out big name submissions from giants such as BMW of North America!

D&R LATHIAN is the healthcare industry's direct marketing authority, and we pride ourselves on the DIRECT RESULTS our programs provide our clients. And we're equally proud of our creative innovation that our peers in the industry, and the NJ Ad Club have kindly recognized.

We'd love to produce award-winning integrated, multichannel direct marketing programs that produce response rates 2-3X the industry standard (up to 58%!), and that score ROI as high as 19:1 for you and your brand!

Interested? Contact sales at info@DRLATHIAN.com, or call 732-460-2500.


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