Contribute to message penetration and brand performance with significant ROI
Leverage and reinforce brand messages
developed by a client’s agency-of-record
Integrate with and support personal promotion and other non personal promotional tactics
Drive participation at live meetings and a client’s convention booth
Educate and motivate professionals and consumers
Direct Quotes: ROI
The Direct Marketing Association forecasted $10.6 billion
in 2008 pharmaceutical sales via direct marketing in their
report entitled Direct Marketing Facts and Figures in the
Pharmaceutical Industry.
In 2008, pharmaceutical direct marketers spent an estimated
$1 billion
on direct marketing, and reaped revenues of
approximately $10.6 billion, seeing an ROI
of $10.27 on each
$1 spent.
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