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Non personal Promotion. It’s an integral part of the overall marketing plan. So it’s important you choose the best NPP partner.
We’ve spent the last 10 years devising, testing, and perfecting our solutions. They’re strategic, creative, relevant, and nimble. A smart investment in your brand. The proof is in our Direct Results.
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Sample program exceeded forecast with 14.5% response rate
AVEENO received a strong response, 6-7 times greater than the average industry standard, to a special program offering samples to health care providers for their patients.
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93% Opt-In + 19% Conversion = 1 Happy Client
NEVANAC needed to raise brand awareness, and provide a way for ophthalmologists to opt-in to receive samples. D&R stepped up with variable data vehicles and micro-site.
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Knowledge is power – 52% respond to clinical textbook program – 16:1 ROI
A D&R Textbook Survey Mail Series for LIDODERM significantly increased sales force access to hard-to-reach docs and was a clear favorite with the field.
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UXTM CEPTIONAL DIRECT RESULTS =
6-month ROI: 7.5:1
Integrating the reach and frequency of direct mail, with the depth and interactivity of eDetailing elicited even greater response from these two trusted non-personal promotional tactics for ULTRAM ER. D&R partners with Group DCA to produce POWERXposure programs that produce the ultimate User eXperience.
Learn about POWERXposure >
We’ve been helping our pharmaceutical, biotech, and device industry clients meet their brand objectives for 10 years. Product Directors
rely on us for proven direct marketing (DM) strategic counsel, integrated multichannel tactics, and award-winning creative that translate
into Direct Results
Blog
43rd Annual NJ Ad Club: D&R takes home 1st and 2nd Place Awards for Direct Marketing Campaign
Posted by Mike Weiss
43rd Annual NJ Ad Club: This year's award theme was Creative Power, and we're very proud to announce that the committee of leading client and agency judges, bestowed the ...
D&R wins at 2010 RX Club Show!
Posted by Sean Hartigan
The Rx Club Show recognizes outstanding talent from healthcare agencies around the world, from countries such as India, Spain, South Africa, Australia, The United Kingdom...