D&R Communications

Direct Marketing Strategies and Targeted Tactics:

• Assist brands at any stage of their life cycle
  
  
• Contribute to message penetration and brand performance with significant ROI
  
  
• Leverage and reinforce brand messages
  developed by a client’s agency-of-record
  
  
• Integrate with and support personal promotion and other non personal promotional tactics
  
  
• Drive participation at live meetings and a client’s convention booth
  
  
• Educate and motivate professionals and consumers

Direct Quotes: ROI

The Direct Marketing Association forecasted $10.6 billion in 2008 pharmaceutical sales via direct marketing in their report entitled Direct Marketing Facts and Figures in the Pharmaceutical Industry.

In 2008, pharmaceutical direct marketers spent an estimated $1 billion on direct marketing, and reaped revenues of approximately $10.6 billion, seeing an ROI of $10.27 on each $1 spent.